Four years after launching the wellness brand Lemme alongside longtime friend Simon Huck, Kourtney Kardashian continues to expand her influence in the beauty and lifestyle world through a new collaboration with Kylie Jenner and Kylie Cosmetics. The partnership marks a major moment for the Kardashian-Jenner family, uniting two of the most recognizable names in modern beauty marketing for a limited-edition launch that quickly sparked buzz across social media.
Fans were especially drawn to the campaign’s nostalgic aesthetic and its connection to the growing “beauty-from-within” wellness trend. At the center of the collaboration is Skin Glaze Gummies, a supplement created to support skin appearance and overall wellness. According to promotional materials shared by Kardashian, the gummies feature ingredients such as spermidine — often referred to as a “longevity molecule” — along with a vitamin blend inspired by retinol-based skincare concepts.
The campaign aims to combine internal wellness with visible beauty benefits, reflecting a trend that has become increasingly popular in the wellness industry. To introduce the product, Kardashian and Jenner recreated an iconic old-Hollywood-inspired image, channeling the timeless glamour of classic celebrity photography. Styled in elegant vintage gowns with retro-inspired hair and makeup, the sisters paid tribute to the legendary photo of Sophia Loren and Jayne Mansfield.
In the modern reinterpretation, Kourtney mirrored Loren’s famously subtle side-eye expression, while Kylie embraced the bold, glamorous energy associated with Mansfield. The Skin Glaze Gummies were prominently featured throughout the imagery, serving as both the campaign’s product focus and symbolic centerpiece.
Blending nostalgia with contemporary branding, the collaboration highlights how celebrity-driven beauty campaigns often use cultural references to create conversation and engagement. Both sisters described the project as playful while remaining aligned with their individual wellness and beauty brands.
Kylie Jenner called the partnership a natural extension of their shared passion for beauty innovation, explaining that the goal was to make everyday wellness routines feel more enjoyable and lifestyle-focused rather than purely supplement-based. Kourtney Kardashian also emphasized the importance of combining skincare-inspired ingredients with wellness-centered formulations.
The gummies are priced at approximately $30 and will be available through select beauty retailers and online platforms, including Ulta Beauty. Alongside the launch, Kylie Cosmetics introduced a complementary lip care product designed to match the campaign’s hydration and glow-focused theme. Together, the releases showcase a coordinated branding strategy that merges inner wellness with outer beauty.
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